|About the Book|
People buy brands. People trust them, People recognise them. That’s why the world’s most successful companies have turned themselves into brands and reaped the rewards. That’s why you should do it too!Those successful organisations create a wholeMorePeople buy brands. People trust them, People recognise them. That’s why the world’s most successful companies have turned themselves into brands and reaped the rewards. That’s why you should do it too!Those successful organisations create a whole range of:* Associations,* Memories and* Desires around themselves and their products.These make us want to buy their products and services.In Put Brand at the Heart of Your Business and Watch It Grow – Strategy Ivan leads you through the steps to create a Brand Strategy to enable you to become a brand leader. This e-book is for you if you want to sell more and sell more at a higher price.Ivan makes it simple to go from theory to starting implementation. Each Chapter is packed with information, usefully summarised at the end of each one with a list of Golden Nuggets of Wisdom. And to move you forward towards implementation, each Chapter also has a set of questions and actions called Dig for More Golden Nuggets.The style is easy - Ivan is in conversation with his business coach, Kevin Hall. You can learn about brand as Kevin poses questions and Ivan explains using stories and illustrations to make the subject live. Then start to turn yourself into a brand and watch things take off.Working for international companies Ivan first learned his ‘trade’ by creating brand identities around computer hardware and software. He understood that to move from trying to sell products to customers wanting to buy them he required a brand strategy. From there he built brand strategies around information products, recruitment opportunities, people’s attitudes and even property. Ivan’s customers range across business size and business type.What People Say about Ivan“I always love listening to Ivan’s stories – he makes business ideas come alive by using real examples. This helps me understand things I couldn’t see before. He has rare gift.”Chris Matthews – Performance Coach and Mentorwww.alizonne.co.uk“Ivan is a master at making the complex seem simple. His great skill is in using stories to illustrate great truths that apply in the business world and in our everyday lives as well. He is a gifted communicator and has a wealth of knowledge that he is able to draw on to help individuals and organisations to overcome all challenges.”Tony Swainston - Educational Trainer, Writer and Coachwww.tonyswainston.co.ukIvan’s educational backgroundQualified in the ‘university of real business’ Ivan also holds a degree in Physics with Computing, an MBA, is a Chartered Engineer and Chartered IT Professional.He also has membership of the Chartered Institute of Personnel and Development, The Chartered Institute of Management, the Institute of Internal Communications and the British Institute of Facilities Management who recently published his co-authored Good Practice Guide to Customer Care.This e-book is the first Conversation in a powerful series about successful branding.